This project is a fictional campaign for Nike, featuring a series of posters and an Instagram carousel designed to showcase a special edition of the Air Max in the bold “Hyper Pink” colorway.
The creative direction focused on experimentation with image treatment, aiming to break away from conventional sportswear visuals. Through glitch textures, layered graphics, and a high-impact neon palette, the visuals evoke energy, speed, and a raw urban edge.
Poster Design
Personal Project
2024